At Magix, we're big on research. In the ever-evolving entertainment landscape, new IP and trends emerge rapidly. Our dedicated approach to data-driven action guides our innovative strategies, all of our in-house research studies can be found on this page.

Digital Content Branding; A 2025 Opportunity for the Toy industry

A 21-page case study on digital branding in the toy industry, featuring competitor insights and data-driven strategies for leveraging new media to grow brand awareness and revenue.

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YouTube; A Social Streamer for the Future?

This report examines how YouTube can serve as a strategic platform for launching intellectual property (IP) tied to established toy brands and product lines, backed by verified data and industry insights.

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