Magix builds scalable, digital-first ecosystems that merge content, commerce, and data. Our approach helps toy brands connect with today’s audiences, drive sustained engagement, and unlock new revenue streams across platforms. Our April 2025 report explores this shift in depth—revealing how brands can turn toys into entertainment IP and thrive in a democratised media landscape.

Case Study

At Magix, we believe in the power of stories to captivate, connect, and convert. In today’s fast-paced digital world, traditional marketing methods are losing their impact, and audiences crave content that speaks to them on a personal and meaningful level, providing true entertainment.

With a blend of creativity, strategy, and data-driven insights, we help brands reimagine their approach to marketing, empowering them to entertain and engage in ways that leave a lasting impression. Whether you’re an established business or an emerging creator, Magix is here to help scale your vision and achieve extraordinary results.